Important Product Notice and discontinuation from Magewell
Pricing Increase
Since the outbreak of the pandemic, the global supply chain has been under tremendous pressure, including shortages of raw materials, extended lead times and rising procurement costs. Unfortunately it is getting even worse moving into 2022. Take Xilinx for example, they have notified all of their customers including Magewell about price increases for their chip solutions starting the fourth quarter of 2021. We’re forced to make this difficult decision to increase our customers pricing starting from March 1st, 2022. Moving forward, the pricelist will be updated at a quarterly basis unless a major change occurs with our supply chain that forces us to do it with a shorter interval. The previous pricing will be valid and applied to orders that could be fulfilled before March 1st, otherwise the new pricing will be applied. Please check with your Magewell distributor in your areas for the latest price list and when your orders could be fulfilled.
SKU Adjustment
We’ll update the SKUs of the six variants of two models as below now. This change will ensure the SKUs stay in line with the same rules and make it easier for Magewell’s updated ERP system. They will also be applied on our website, the pricelist and packaging label accordingly.
Product Status Update
Based on the statistics of last year’s sales data, Magewell now announce the updated status of the below models and the policy will be implemented from March 1, 2022. The specific information and related notes are listed for your reference.
AIO
641300006 KR
AIO
641400006 KR
AIO
641700002 KR
Pro Convert for NDI to SDI
(641500000 AIO
641500002 KR)
What should you do?
- Update your customers about the change above for their future orders.
- Please use the above updated price, and SKU numbers to place your future orders.
Thank you for your support and understanding and let us know if you have any concerns.
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